The brand custodian: my years with the Tatas

Rajan, Mukund

This book takes us inside the workings of the giant conglomerate that is the Tata group--with over a hundred operating companies ranging from salt to steel, and tea to timepieces, one of the most diversified in the world-- and shows how that success story was crafted.

Publisher: HarperCollins Publishers

USD 26.50

Title: The brand custodian: my years with the Tatas

Author: Rajan, Mukund

ISBN 13: 9789353024864

ISBN 10: 9353024862

Year: 2019

Language: English

Pages etc.: 264p., 24cm.

Binding: Hardbound

Place of publication: Noida

Publisher: HarperCollins Publishers

This book takes us inside the workings of the giant conglomerate that is the Tata group--with over a hundred operating companies ranging from salt to steel, and tea to timepieces, one of the most diversified in the world-- and shows how that success story was crafted.

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The brand custodian: my years with the Tatas
Author: Rajan, Mukund
ISBN: 9789353024864
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