The story of early Indian advertising,

Edited/Translated by: ed. by Jyotindra Jain

This book traces the visual culture of Indian product marketing and publicity, its emergence and its transformative social, economic and political ramifications. Eleven essays by leading authorities bring into sharp focus the arrival of new technologies of mass production; the aesthetic effects of the colonial lessons in perspectives and realism; the rise of the Art and Industry Movement; trade...

Publisher: Marg Foundation

USD 27.00

Note: Forwarding by air/ courier inclusive in price.